Category: Research

Abstract This study aimed to explore differences in Hiragana letter memorizing methods and Hiragana reading. There were 154 participants, who were3rd year students enrolled inJPN-301 Business Japanese 5 at the Thai-Nichi Institute of Technology. A questionnaire was used as the research instrument. The statistics used for analyzing the data were mean, standard deviation, and t-test. […]

Abstract This exploratory study aimed at finding the  application of the Email Genre Model developed by  Zsubrinszky to teach business correspondence with Thai  undergraduate learners. The main purpose is to identify the  four main moves in writing business complaint letter. The  random convenient sampling method was employed. The  number of participants was 35 in an […]

Abstract The purposes of the study were as follows: 1) to investigate the Thai undergraduate students’ attitude towards using Web 2.0 tools in language learning at Thai – Nichi Institute of Technology (TNI), 2) to identify their perceptions towards Web 2.0 tools in developing their language skills and 3) to identify which Web 2.0 tools […]

Abstract The purposes of this research were 1) to investigate the students’ perceptions towards using the Google Classroom Application in the EFL classroom at Thai – Nichi Institute of Technology (TNI) and 2) to find out the benefits of using the Google Classroom Application in the EFL classroom at TNI. The sample of one hundred […]

Abstract The purposes of this study were to study consumer behavior in purchasing decision to consume products and services of Dan Singkhon community to support foreign tourists in Prachuap Khiri Khan Province, and to study the relationship between consumer behavior in purchasing decision to consume products and services of Dan Singkhon community to support foreign […]

Abstract The objectives of this study were 1) to develop 4 formulas of jelly from pineapple juice, consisting of pineapple juice jelly; aloe vera in pineapple juice jelly; dragon fruit in pineapple juice jelly; and jackfruit in pineapple juice jelly; 2) to design and develop packaging suitable for 4 formulas of pineapple juice jelly products; […]

Abstract The purposes of this research were to study 1) opportunities and possibilities of small and medium-sized businesses in PrachuapKhiri Khan Province; 2) opinions of consumers towards business running to meet the needs of tourism in PrachuapKhiri Khan Province; and 3) guidelines for developing and promoting small and medium-sized businesses in PrachuapKhiri Khan Province to […]

Abstract The objectives of this research were to study 1) domestic tourism behavior of foreign tourists; 2) factors affecting tourism behavior of foreign tourists; 3) tourism patterns affecting personal relationship with tourism behavior of foreign tourists; and 4) travel problems of foreign tourists in Prachuap Khiri Khan Province. Research samples were 400 foreign tourists in […]

Abstract The objectives of this research were 1) to study the context of the agricultural products in the South Central Thailand region and purchase demands of consumers toward the agricultural products of the communities affected by the Covid-19 pandemic, and 2) to develop the marketing activities of the agricultural products affected by the COVID-19 pandemic […]

ABSTRACT The purposes of this study were (1) to investigate students’ perspective on English instruction through Google Meet application, and (2) to study additional suggestions from respondents. The research samples were 1 0 0 Thai-Nichi Institute of Technology students enrolling in English for Career2 (ENL-402) course during the second semester of academic year 2020 derived […]