Category: Research

Abstract This study aimed to 1) investigate persuasive techniques employed to establish a credibility and trust (ethos) in persuasive speeches, and 2) explore the techniques used in establishing a credibility and trust (ethos) in persuasive speeches. The rhetorical analysis was conducted to analyze Oprah Winfrey’s speeches divided into two scenarios consisted of the speech that […]

Abstract This research is an endeavor to investigate the writing development in the genre of instruction through the application of genre-based approach. The participants were 20 university students from non-English major at a private university in Bangkok. A naturalistic participant observation was applied to collect the qualitative data, which are the participants’ written outputs from […]

Abstract This article presents the effective employment of a genre-based approach to enhance students’ writing proficiency when using the argumentative genre. The objective of this study is to develop learners’ argumentative writing by providing lessons based on a genre-based approach, principally focusing on the communicative purpose and the systematic organization with detail information arrangements and […]

Abstract TOEIC is a standardized test which evaluates the test takers in listening and reading comprehension. This research focuses on the use of TOEIC wordlist from NGSLT and its application to improve the score of the students in non-English majors in the mandatory subject which aims to ensure the students reach at least the score […]

Abstract This study aimed to explore differences in Hiragana letter memorizing methods and Hiragana reading. There were 154 participants, who were3rd year students enrolled inJPN-301 Business Japanese 5 at the Thai-Nichi Institute of Technology. A questionnaire was used as the research instrument. The statistics used for analyzing the data were mean, standard deviation, and t-test. […]

Abstract This exploratory study aimed at finding the  application of the Email Genre Model developed by  Zsubrinszky to teach business correspondence with Thai  undergraduate learners. The main purpose is to identify the  four main moves in writing business complaint letter. The  random convenient sampling method was employed. The  number of participants was 35 in an […]

Abstract The purposes of the study were as follows: 1) to investigate the Thai undergraduate students’ attitude towards using Web 2.0 tools in language learning at Thai – Nichi Institute of Technology (TNI), 2) to identify their perceptions towards Web 2.0 tools in developing their language skills and 3) to identify which Web 2.0 tools […]

Abstract The purposes of this research were 1) to investigate the students’ perceptions towards using the Google Classroom Application in the EFL classroom at Thai – Nichi Institute of Technology (TNI) and 2) to find out the benefits of using the Google Classroom Application in the EFL classroom at TNI. The sample of one hundred […]

Abstract The purposes of this study were to study consumer behavior in purchasing decision to consume products and services of Dan Singkhon community to support foreign tourists in Prachuap Khiri Khan Province, and to study the relationship between consumer behavior in purchasing decision to consume products and services of Dan Singkhon community to support foreign […]

Abstract The objectives of this study were 1) to develop 4 formulas of jelly from pineapple juice, consisting of pineapple juice jelly; aloe vera in pineapple juice jelly; dragon fruit in pineapple juice jelly; and jackfruit in pineapple juice jelly; 2) to design and develop packaging suitable for 4 formulas of pineapple juice jelly products; […]